Happy Cute Surprise Bag is a monthly subscription box/bag that features a selection of kawaii items sold in the Happy Cute Shop. Each bag will include a random assortment of at least 15 “cute and practical items” from the Happy Cute warehouse. All of the goodies will be packed into an exclusive Happy Cute Shop bag that cannot be purchased separately. Items can include plushies, keychains, bracelets, hair clips, sunglasses, pens, stationery, socks, phone charms, squishies, necklaces, and more. Every bag will have a retail value of approximately $45.